Self-Promotion: Artistic Authenticity, Multimedia Strategy and Innovative Communications

Self promotionA guest post by Lisa L. Cyr

For this month’s column, I’d like to share with you my latest Communication Arts Illustration Annual article. It focuses on exciting and innovative self promotion strategies for illustrators and artists.

In an uncertain and highly competitive marketplace, artists need to seek out alternative markets for their work. Entrepreneurial thinking and multimedia promotional strategies are at the forefront in finding new venues for artistic works to move, grow and prosper.

To read the full article click here.

 

 

 

 

Cyrstudio_qrcode

To bridge the print and online promotional environments, this QR code links to a monetized video book trailer (cyrstudio.com/workasplay.html) that promotes my recent book Experimental Painting.

Experimental Painting

To read more about artistic self promotion, check out this recent article from The Artists Network.

Download these exciting mixed-media videos by Lisa L. Cyr:

CollageTechniquesCollage Techniques for the Mixed Media Artist
This audio-visual presentation covers an array of exciting collaging techniques from gluing, sealing, tearing, scoring, punching, die-cutting and custom inlays to wrinkling, creasing, burning, peeling-back, stitching, weaving, embossing and debossing handmade, custom treated and machine-made papers, foils and ephemera. If you love working in collage this video with artist Lisa L. Cyr is for you!

 

 

PaintingTechniquesTransforming the Surface with Mixed Media Techniques.
This audio-visual presentation covers a striking array of creative approaches in which to alter and transform the mixed-media painting surface. Lushly painted passages and rich transitions employing resist, blotting, lift-off, dissolve, marbling, sponging, distressing, aging and printmaking techniques are shown in inventive combinations. Utilizing both traditional and unconventional tools and techniques, this video will certainly ignite the creative juices!

 

AssemplabeAccentsAssemblage Accents
This audio-visual presentation covers creatively customizing found objects, assemblage accents and sculptural creations with unique finishes and patinas. To enliven the mixed-media landscape, a diverse array of techniques and materials from repurposed and custom treated natural and man-made elements are explored. With the addition of faux finishes and decorative techniques, the everyday object can be transformed into a one-of-a-kind accent, communicating a concept or illuminating a subject in a unique way. Working in bas-relief and dealing with the structural issues of assemblage accents and three-dimensional work are also discussed.

Biography
Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage and assemblage, Cyr’s visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist’s expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.

A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr’s artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including numerous features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr’s art is included in the permanent collection of the Museum of American Illustration as well as in private collections.

Cyr writes for many of the creative industry’s leading art publications and has authored seven books on art and design, including the cutting-edge, mixed media best sellers entitled Experimental Painting and Art Revolution (North Light Books). In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on creating imaginative, figurative art using innovative, mixed media techniques at professional organizations, universities and trade conferences. Her insightful, thought-provoking and highly visual lectures and workshops inform, inspire and motivate. She also teaches in several of the top MFA graduate programs in the country. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.

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