One of the questions I get all the time is how we–“we” meaning writers, editors, publishers–find artists. Is there some secret handshake involved? A Ouija board? What, they want to know, do you have to do to get your work noticed?
And what I always tell them is: have a website. It doesn’t have to be fancy, and it doesn’t have to cost you a ton of money–there are easy ways to do it yourself. What you need are good, clear, easy-to-find photos of your work, with contact info and a little bit about yourself, somewhere that’s linked to your real, actual name. I’ll talk more later about websites, but for right now, I want to explain why this is essential. Someone recently asked me why a blog isn’t enough–if you post photos of your work on your blog, why do you still need a website? Because if you post a photo every day on your blog, and someone wants to see a dozen pieces of your work to get an idea of what you do, they’ve got to go through a dozen blog posts. If, on the other hand, you have a page on a website, the person–usually someone with lots of deadlines and meetings, who’s maybe trying to see your work in the five minutes between a conference call and an editorial meeting–can see it all at once, right there, nice and clear and in one place.
That’s why you need a website. Your work may be fabulous, and it may be perfect for what we need, but we’ve got to be able to find it and see it quickly.
Next: Easy-Peasy Websites